A new three-year initiative called greenhouse has been launched to develop contemporary theatre and its audiences in the south east and east of England. Over three years, greenhouse will invest £420,000 into 30 projects.
The scheme, supported by the Esmée Fairbairn Foundation and Arts Council England, is being led by house, an organisation which curates and underwrites a programme of around 20 contemporary theatre productions each year for their network more than 125 venues.
This year has seen greenhouse seed-fund ten projects with over £50,000, awarding grants between £3,000 and £8,000 to projects. The ideas put forward for investment had to involve a partnership between a theatre-maker and a venue. The projects chosen for investment were selected by a panel of theatre industry professionals.
The first ten greenhouse projects include: Root Theatre bringing an emerging writer to her home town Gillingham to explore ideas for a new play about the town with the support of new venue LV21; South Street in Reading working with artists based in the town to create a piece for the recently decommissioned Reading Prison; and Take the Space is going to Norden Farm Arts Centre in Maidenhead to work with a boxing club and local Quakers for ideas to develop their new play, White Feather Boxer.
Richard Kingdom, greenhouse project manager says: ‘There’s no shortage of theatre being made, venues to present it or people to see it, and yet theatre-makers struggle to get bookings, programmers tell us that they can’t find suitable work and attracting an audience is everyone’s biggest challenge.
‘This is where greenhouse begins. We are seed-funding new pieces of theatre that respond to the ambitions of the theatre-makers as well as the venues and connect with people that they might ultimately hope to speak to as an audience.’