Free West End performances in Trafalgar Square from West End LIVE

West End LIVE, a free annual event, returns in June with performances of leading theatre productions in the West End performed live in Trafalgar Square. In 2012, the West End LIVE weekend saw over 500,000 visitors attend. The two-day festival is run by the Society of London Theatre (SOLT), Westminster City Council and Mastercard.

Performances at this year’s event will include a mix of West End favourites and newcomers, including Billy Elliot the Musical, The Lion King, Mamma Mia!, Matilda The Musical, The Sound Of Music, Top Hat, The Bodyguard, A Chorus Line, Once: A New Musical and many more.

West End LIVE, now in its ninth year, was proposed by deputy leader of Westminster City Council Robert Davis to support and rejuvenate the West End, and to showcase the entertainment available in the area. Of the visitors to last year’s event, 85% said that it would be likely that they would attend a West End show having seen the performances as part of West End LIVE.

Councillor Robert Davis said of this year’s event: ‘This will be the largest West End LIVE we have ever produced with more shows taking part than ever before. From humble beginnings in Leicester Square nine years ago, our event now attracts hundreds of thousands of people. We cannot wait to get the weekend started and showcase exactly what the West End of London has to offer – the best art, musicals and theatre in the world.’

West End LIVE takes place on 22-23 June 2013, for more information visit www.westendlive.co.uk.

Line up for Kids Week 2013 revealed

kids-week-logoThe West End shows taking part in Kids Week 2013 have been revealed. Throughout August, young people will be able to attend performances, workshops and free activities as part of Kids Week – an initiative run by Official London Theatre and the Society of London Theatre.

The Kids Week scheme, now in its 16th year, offers free tickets to children aged under 16 for every adult ticket purchased. There is a range of 34 productions available to see, including Olivier Award winning productions of The Curious Incident of the Dog in the Night-time, A Chorus Line, Top Hat and Matilda The Musical.

Long-running musicals also feature, with free tickets for children available for Billy Elliot the Musical, Les Misérables, The Lion King, Mamma Mia!, West Side Story, We Will Rock You and Wicked.

In 2012, Kids Week won Best Cultural Attraction at the London Lifestyle Awards, beating out  The London Eye, Shakespeare’s Globe and London Zoo to the prize.

Kids Week 2013 runs from 1 to 31 August. Tickets go on sale on 18 June. For more information, visit www.kidsweek.co.uk.