Kids Week sells record number of tickets in 24 hours

Over 42,000 tickets have been sold in the first 24 hours of Kids Week. Edwin Shaw, theatre consultant at See Tickets said: ‘In my memory, no other theatre promotion has sold as many tickets in a 24 hour period, so this is really very remarkable.’

Kids Week is in its 15th year and will run (contrary to its title) throughout August. The scheme allows young people under the age of 16 to see theatre performances in London free, when attending with a paying adult. Kids Week 2012 was officially launched in London on 11th June with a showcase attended by 1,000 students from 33 schools at Theatre Royal Drury Lane, comprising extracts from performances all of which are on offer as part of Kids Week. Showcase performances from Shrek The Musical, Horrible Histories and The Tiger Who Came To Tea gave the audience a taste of what to look forward to in August.

Among this year’s selection of shows on offer are Billy Elliot the MusicalBlood Brothers, Chicago, War Horse, The Lion King, The Wizard of Oz and many more. Tickets went on sale on 12th June and saw popular show Matilda The Musical sell out within hours.

(c) James Carnegie Photography

 

Kids Week and West End Live make theatre accessible this summer

While this summer looks to be dominated by sport, those with an appetite for theatre won’t be disappointed. It was predicted by theatre bigwigs such as Andrew Lloyd Webber 2012 would see theatre’s struggle against the tide of Olympic tourists. However, there are a couple of initiatives which are making London’s biggest theatre hits more available to everyone.

One scheme which will keep children happy throughout the summer holidays is Kids Week. The project, in its 15th year, will run throughout the whole of August – providing parents and children with a respite from the Olympic Games.

The scheme allows young people under the age of 16 to see a theatre performance in London for free, when attending with a paying adult. Amongst this year’s selection of performances are Billy Elliot the MusicalBlood Brothers, Chicago, War Horse, The Lion King, The Wizard of Oz and many more. Tickets went on sale on 12th June and saw popular show Matilda The Musical sell out within hours.

Young people who have bought a ticket through Kids Week also have the chance to take part in a workshop from their chosen play. Those attending Singin’ in the Rain can opt to have a go at a vocal and dance workshop for free. Visitors to The Woman in Black can participate in an interactive ghostly workshop and many other productions are offering Q&A sessions with Kids Week audiences. For more information about Kids Week, visit www.kidsweek.co.uk. Tickets and workshops are subject to availability, so book soon to avoid disappointment.

However, if your budget is too tight to shell out for full price adult tickets, West End Live are offering a free weekend of London theatre performances for visitors to enjoy. The event, organised by Westminster City Council and the Society of London Theatre (SOLT), will see live showcase performances of London’s biggest theatre shows.

There will be performances from Shrek, Wicked, Ghost The Musical, Stomp and Phantom of the Opera. If you’ve missed out on tickets for Kids Week for shows like Matilda the Musical and Billy Elliot they will also be in attendance. The weekend will also see musical performances take place from acts such as the National Youth Music Theatre and Ghost The Musical star Mark Evans.

West End Live will take place on Saturday 23rd and Sunday 24th July. All performances will take place in Trafalgar Square and entry is free. To find out more, visit www.westendlive.co.uk.

Make sure you make the most of all that the West End has to offer this summer!

The Stage reveals high theatre prices

An investigation by The Stage has revealed the high cost of visiting popular shows in the West End. The theatre industry newspaper uncovered some of the rather hefty charges incurred when attending theatre in the capital.

Buying tickets online is costing theatre-goers up to £12.25, just in booking fees. But the charges are not consistent across the board, The Stage found that for shows such as Chicago and War Horse there was no fee, however, shows toward the top end of the booking charge scale, at £12+ included; We Will Rock You, Wicked and Top Hat.  

The charges were found to vary between the tiers of tickets for sale. When purchasing a top-price ticket, customers are charged a fee of £8.25, however, for cheaper seats, costing just £34, the booking charge drops to £5.50.

On top of this initial fee, there is a further £4 charge, which goes towards the delivery costs of posting or emailing tickets to customers.  However, this charge is only applicable to UK residents, for which collection at the theatre is not permitted.

A spokesman for Which? told The Stage: ‘About 50,000 people supported our campaign to see these ‘rip-off’ charges stamped out so the government must stick to its commitment and ensure the ban happens by December.’

The Stage has also uncovered the most expensive tickets on sale in the West End. On average a top price ticket costs £72.12 and the average cost for the least expensive seats is £21.91 – inclusive of booking charges.

Their investigation found that Billy Elliot was the most expensive musical, charging £97.50 for a top-tier ticket. The Ladykillers was named as the most expensive play to attend, charging customers £97 for buying a top price ticket.

But for a country still cost-cutting after the recession, it was not all bad news – both War Horse and Les Miserables came out top for offering the cheapest seats for theatre-goers. Les Miserables has tickets starting from £12 and War Horse came out even cheaper, with prices from just £10.

Do high prices deter you from visiting the theatre? Do you think is justified for theatres to charge this much for tickets and booking fees? Do you think the high cost discourages young people from attending? Let us know what you think.

www.thestage.co.uk/news/newsstory.php/35824/exclusive-west-end-audiences-face-booking
www.thestage.co.uk/news/newsstory.php/35823/exclusive-top-priced-london-theatre-seats