West End LIVE, a free annual event, returns in June with performances of leading theatre productions in the West End performed live in Trafalgar Square. In 2012, the West End LIVE weekend saw over 500,000 visitors attend. The two-day festival is run by the Society of London Theatre (SOLT), Westminster City Council and Mastercard.
Performances at this year’s event will include a mix of West End favourites and newcomers, including Billy Elliot the Musical, The Lion King, Mamma Mia!, Matilda The Musical, The Sound Of Music, Top Hat, The Bodyguard, A Chorus Line, Once: A New Musical and many more.
West End LIVE, now in its ninth year, was proposed by deputy leader of Westminster City Council Robert Davis to support and rejuvenate the West End, and to showcase the entertainment available in the area. Of the visitors to last year’s event, 85% said that it would be likely that they would attend a West End show having seen the performances as part of West End LIVE.
Councillor Robert Davis said of this year’s event: ‘This will be the largest West End LIVE we have ever produced with more shows taking part than ever before. From humble beginnings in Leicester Square nine years ago, our event now attracts hundreds of thousands of people. We cannot wait to get the weekend started and showcase exactly what the West End of London has to offer – the best art, musicals and theatre in the world.’
West End LIVE takes place on 22-23 June 2013, for more information visit www.westendlive.co.uk.