Over 42,000 tickets have been sold in the first 24 hours of Kids Week. Edwin Shaw, theatre consultant at See Tickets said: ‘In my memory, no other theatre promotion has sold as many tickets in a 24 hour period, so this is really very remarkable.’
Kids Week is in its 15th year and will run (contrary to its title) throughout August. The scheme allows young people under the age of 16 to see theatre performances in London free, when attending with a paying adult. Kids Week 2012 was officially launched in London on 11th June with a showcase attended by 1,000 students from 33 schools at Theatre Royal Drury Lane, comprising extracts from performances all of which are on offer as part of Kids Week. Showcase performances from Shrek The Musical, Horrible Histories and The Tiger Who Came To Tea gave the audience a taste of what to look forward to in August.
Among this year’s selection of shows on offer are Billy Elliot the Musical, Blood Brothers, Chicago, War Horse, The Lion King, The Wizard of Oz and many more. Tickets went on sale on 12th June and saw popular show Matilda The Musical sell out within hours.